As a business owner or solopreneur, you’re always looking for an edge. You want to learn as much as possible about your niche market and boost your profit margins, while simultaneously working smarter and harder with less stress on yourself.
Books are often the best way to gain the extra knowledge you need. But sifting through the hundreds of new books published each month is overwhelming. Finding the right book at the right time can be difficult when there are so many choices in front of you. So here’s a list of my 5 picks for entrepreneurs who want to grow their businesses and increase their bottom line this year:
1) ‘UnMarketing’ by Scott Stratten – It’s not easy being a small company in a corporate world. Consumers are bombarded with marketing messages and ads at every turn, so it’s even harder to break through the clutter and make your business stand out. That’s where Scott Stratten comes in. In ‘UnMarketing’, he shows you how to use social media tools like Twitter, Facebook and LinkedIn for creating word-of-mouth buzz about your business instead of simply paying for advertising.
2) ‘The 4 Hour Work Week’ by Tim Ferriss – Working long hours doing something you don’t love is never fun, whether it’s a 9-5 job or running a small company from home. This book isn’t just full of great advice for entrepreneurs who want more time to enjoy life; it also includes tips that you can apply to your home business, such as automating certain tasks and outsourcing others.
4) ‘Get Rich Click’ by George Muckensturm and Greg Geisler – If there’s one thing that entrepreneurs have in common, it’s a lack of time. Which is why this book on using social media for business growth is so important; it shows you how to expand your network at lightning speed through Twitter and Facebook marketing. Your social media presence is what will set you apart from your competition, and this book shows you how to use it from the start.
5) ‘The $100 Startup’ by Chris Guillebeau – If you are just starting out as a solo entrepreneur or solopreneur, this book may be the most helpful one on the list. It’s full of practical advice for people who want to make money with their own business but don’t have a huge amount of cash to invest in startup costs. Solid advice for smart entrepreneurs looking for an edge in today’s competitive market!
3) ‘Tipping Point’ by Malcolm Gladwell – You don’t have to be a marketing expert or entrepreneur to benefit from this book. The main lessons will come in handy for any small business owner who is looking for ways to get more customers without spending more money on advertising and promotions. Whether you have just started the process of launching your own company or are an established businessman, this book will help you find those hidden gems among your current customers which really push sales through the roof.
4) ‘The Lean Startup’ by Eric Ries – This is an incredible book for highly creative entrepreneurs. It breaks down the idea of lean development and entrepreneur-thinking that can be applied to both businesses and non-profit organizations (but it’s really geared toward new business startups). The central premise involves learning what your customers want without losing valuable time and money, then refining your product or service based on their feedback.
5) ‘The E-Myth Revisited’ by Michael Gerber – Even if you are a business owner or entrepreneur, this book is not for you. It’s for the person you hired to run your company because she has the necessary skills and expertise to do so. Author Michael Gerber explains why making that decision can be one of your most important as an entrepreneur, and teaches you how to build a team capable of running with their own ideas once they have mastered yours.
Whether your goal in 2014 is to reach $100 million in sales, find more time for family life or just enjoy a few extra weekends off each month; these books will help any entrepreneur take his business from good to great. Happy reading!
5) ‘Go Pro’ by Eric Worre – If you’re thinking about starting a home business, this is the first book I recommend you read. Even if you aren’t sure if being self-employed is right for you yet, this guide will teach you how to turn one or two
4) ‘Eat That Frog!’ by Brian Tracy – This book takes a different approach from most other self-help business books. Rather than simply discuss the importance of delegating and time management, it actually lays out a step-by-step process that will show you how to get your work done faster. The first thing on the list? To ‘Eat That Frog’! This book is motivating – not just for entrepreneurs, but also for employees who are having trouble getting work done in their daily jobs.
5) ‘The Richest Man In Babylon’ by George S Clason – There are a lot of ‘get rich quick’ schemes out there; everyone promises they have the secret formula to success which leads to wealth and fortune. But this book isn’t about gambling or taking huge financial risks with little chance of success. Instead, it shows you how to build small wealth habits and use a slow but steady plan to build up your corporate empire. These lessons apply perfectly for any entrepreneur who wants overall financial success, as well as great advice on saving money and investing in the stock market.
These books are perfect for entrepreneurs who want to grow their businesses without taking on unnecessary risks or spending huge amounts of money. While they can’t guarantee that you will be successful overnight, they offer clear steps and proven strategies that increase the chances of long-term success by focusing more on providing value than just trying to make one big sale as quickly as possible. By combining these ideas with good old hard work, you’ll definitely be on your way towards creating a profitable home!